Retail Salespersons salary in Lakeland-Winter Haven, FL
SOC 41-2031 · BLS OEWS May 2025
How local pay compares
State-level comparison: Florida ($34,010). Metro estimates cover the whole labor market, including portions that cross state lines.
After local prices: the $31,820 median has purchasing power comparable to about $32,757 nationally. Lakeland-Winter Haven, FL's BEA regional price parity is 97.1 (2024).
What the local range looks like
The wash spans the 10th to 90th percentile, the darker section is the middle half, and the tick is the median for Lakeland-Winter Haven, FL.
Getting in
- Typical education to enter
- No formal educational credential
- Related work experience
- None
- On-the-job training
- Short-term on-the-job training
Compare other metro areas
Every linked area below has a published estimate for retail salespersons. Missing areas were withheld by BLS rather than measured at zero.
The median wage as published, before local prices are taken into account.
| # | Metro area | Median | Cost of living | Employed | Concentrationvs. national |
|---|---|---|---|---|---|
| 1 | Naples-Marco Island, FL | $35,380 | 103.2 | 6,830 | 1.57× |
| 2 | North Port-Bradenton-Sarasota, FL | $35,160 | 102.4 | 13,420 | 1.58× |
| 3 | Cape Coral-Fort Myers, FL | $34,650 | 102.3 | 12,220 | 1.60× |
| 4 | Jacksonville, FL | $34,360 | 99.5 | 22,390 | 1.17× |
| 5 | Miami-Fort Lauderdale-West Palm Beach, FL | $34,330 | 114.2 | 91,370 | 1.29× |
| 6 | Punta Gorda, FL | $34,290 | 100.5 | 2,720 | 1.89× |
| 7 | Wildwood-The Villages, FL | $34,290 | 85.4 | 1,400 | 1.36× |
| 8 | Port St. Lucie, FL | $34,020 | 100.2 | 6,210 | 1.45× |
| 9 | Crestview-Fort Walton Beach-Destin, FL | $33,920 | 97.0 | 5,760 | 1.84× |
| 10 | Tampa-St. Petersburg-Clearwater, FL | $33,790 | 100.9 | 45,130 | 1.24× |
| 11 | Sebastian-Vero Beach-West Vero Corridor, FL | $33,450 | 98.3 | 2,500 | 1.73× |
| 12 | Palm Bay-Melbourne-Titusville, FL | $33,430 | 100.0 | 7,670 | 1.25× |
Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. Metro areas where retail salespersons wages are suppressed by BLS for confidentiality are omitted.
Ready to look for an opening?
SalaryRow explains the local pay; Google collects current openings from job boards. Your search includes both this occupation and this location.