SalaryRow

Retail Salespersons salary

SOC 41-2031 · BLS OEWS May 2025

Median
$35,410
per year, nationally
Middle half
$29,900–$38,670
25th to 75th percentile
Employed
3.9M
in the U.S.
Growth 2024–34
-0.5%
555,800 openings/yr

What the range looks like

A single median hides most of what a job pays. The bar below is the full national range: the wash spans the 10th to 90th percentile, the solid bar is the middle half, and the tick is the median.

$27,210$47,890
10th
$27,210
25th
$29,900
Median
$35,410
75th
$38,670
90th
$47,890

Getting in

Typical education to enter
No formal educational credential
Related work experience
None
On-the-job training
Short-term on-the-job training

Entry requirements describe what is typical, not mandatory. Source: BLS Employment Projections, 2024–34.

Where retail salespersons earn the most

Nominal pay and pay adjusted for local prices rank states differently — a high-wage state with high costs can be worse off in real terms than a middling one. Switch between the two below.

The median wage as published, before local prices are taken into account.

#StateMedianCost of livingEmployedConcentrationvs. national
1Washington$39,560107.084,8500.95×
2District of Columbia$38,500109.94,6600.26×
3California$38,440110.7376,4600.82×
4Colorado$37,950103.176,6601.06×
5Hawaii$37,790110.019,1801.22×
6New York$37,720107.9238,5400.98×
7Vermont$37,40098.08,2501.08×
8Alaska$37,290102.47,8900.97×
9Oregon$36,770103.448,0900.98×
10Maine$36,64097.018,4501.15×
11Massachusetts$36,610105.886,8600.95×
12New Jersey$36,520108.872,5300.68×
13Connecticut$36,490103.642,4101.00×
14Minnesota$36,37098.674,8401.01×
15Montana$36,27094.613,4901.05×
16New Hampshire$36,200104.223,8801.39×
17North Dakota$36,04089.011,3201.05×
18Arizona$35,720100.793,9201.16×
19Maryland$35,510105.079,3201.15×
20Illinois$35,370100.0126,6100.83×
21Delaware$35,36099.813,4001.10×
22Idaho$35,08095.520,1800.94×
23Rhode Island$34,860102.312,8301.02×
24Michigan$34,64096.2111,0101.01×
25Wisconsin$34,48094.167,6400.92×
26South Dakota$34,37088.614,1801.24×
27Wyoming$34,31092.78,7701.25×
28Virginia$34,240101.1100,2900.97×
29Nevada$34,190100.043,9201.13×
30Florida$34,010103.4333,4601.34×
31Utah$33,90098.947,5701.09×
32Missouri$33,46090.867,1400.91×
33New Mexico$33,30092.223,8001.09×
34Kansas$32,18090.133,3600.93×
35Tennessee$31,95091.987,3801.06×
36Nebraska$31,87090.122,7800.89×
37Indiana$31,53093.383,6701.04×
38North Carolina$31,37094.3127,5401.03×
39Iowa$31,36087.841,0001.05×
40Pennsylvania$31,20097.6141,7900.93×
41Georgia$30,84096.3143,1201.17×
42Ohio$30,80092.8137,3700.99×
43Texas$30,80097.1341,6400.97×
44South Carolina$30,69093.767,3101.16×
45Alabama$30,04088.860,8801.15×
46Oklahoma$29,66087.843,8301.02×
47Kentucky$29,65090.251,2501.02×
48Louisiana$29,49088.249,5701.02×
49Arkansas$29,27086.935,5101.09×
50West Virginia$28,95089.519,0501.08×
51Mississippi$28,64087.038,4001.32×

Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. States where retail salespersons wages are suppressed by BLS for confidentiality are omitted.

Best paying metro areas for retail salespersons

The 40 highest-paying metros with a published estimate. BLS suppresses roughly half of all occupation-by-metro cells, so a metro absent here has no local figure rather than a low one.

The median wage as published, before local prices are taken into account.

#Metro areaMedianCost of livingEmployedConcentrationvs. national
1San Jose-Sunnyvale-Santa Clara, CA$44,220110.418,3400.64×
2San Francisco-Oakland-Fremont, CA$43,850115.639,4600.66×
3Seattle-Tacoma-Bellevue, WA$42,080111.146,6200.89×
4Napa, CA$40,780112.62,1501.10×
5Kahului-Wailuku, HI$39,630109.42,5101.36×
6Santa Rosa-Petaluma, CA$39,570107.85,7201.11×
7Mount Vernon-Anacortes, WA$39,240102.41,7301.31×
8Boulder, CO$38,700105.24,8801.01×
9Longview-Kelso, WA$38,68097.51,1201.09×
10Santa Cruz-Watsonville, CA$38,620109.92,4300.98×
11Bremerton-Silverdale-Port Orchard, WA$38,470105.62,7701.18×
12Denver-Aurora-Centennial, CO$38,470105.840,3401.00×
13Vallejo, CA$38,420108.54,1101.14×
14Bozeman, MT$38,350102.52,2701.25×
15New York-Newark-Jersey City, NY-NJ$38,280112.6202,0800.85×
16Sacramento-Roseville-Folsom, CA$38,100106.722,9700.85×
17Salinas, CA$37,970109.04,1100.88×
18Hanford-Corcoran, CA$37,900101.69200.75×
19Bellingham, WA$37,840103.32,8301.23×
20San Diego-Chula Vista-Carlsbad, CA$37,810111.934,3900.89×
21San Luis Obispo-Paso Robles, CA$37,780108.63,3901.11×
22Merced, CA$37,74098.31,4800.74×
23Bend, OR$37,720103.63,1901.18×
24Wenatchee-East Wenatchee, WA$37,700103.91,6201.26×
25Los Angeles-Long Beach-Anaheim, CA$37,700113.6130,6500.83×
26Stockton-Lodi, CA$37,660105.15,6800.78×
27Kennewick-Richland, WA$37,600100.13,5801.10×
28Fairbanks-College, AK$37,550103.21,0401.14×
29Anchorage, AK$37,520105.44,7101.06×
30Carson City, NV$37,49098.17400.92×
31Modesto, CA$37,430104.15,1401.05×
32Urban Honolulu, HI$37,400111.012,8101.14×
33Olympia-Lacey-Tumwater, WA$37,350103.73,1800.97×
34Portland-Vancouver-Hillsboro, OR-WA$37,340105.428,2300.93×
35Bridgeport-Stamford-Danbury, CT$37,330106.912,2301.21×
36Burlington-South Burlington, VT$37,330100.93,5501.18×
37Portland-South Portland, ME$37,320101.98,5101.18×
38Yuba City, CA$37,310104.21,0800.84×
39Santa Maria-Santa Barbara, CA$37,200108.84,4900.89×
40Lewiston, ID-WA$37,01091.26800.95×

Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. Metro areas where retail salespersons wages are suppressed by BLS for confidentiality are omitted.

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