Retail Salespersons salary in Florida
SOC 41-2031 · BLS OEWS May 2025
How local pay compares
After local prices: the $34,010 median has purchasing power comparable to about $32,887 nationally. Florida's BEA regional price parity is 103.4 (2024).
What the local range looks like
The wash spans the 10th to 90th percentile, the darker section is the middle half, and the tick is the median for Florida.
Getting in
- Typical education to enter
- No formal educational credential
- Related work experience
- None
- On-the-job training
- Short-term on-the-job training
Narrow to a metro in Florida
Every linked area below has a published estimate for retail salespersons. Missing areas were withheld by BLS rather than measured at zero.
The median wage as published, before local prices are taken into account.
| # | Metro area | Median | Cost of living | Employed | Concentrationvs. national |
|---|---|---|---|---|---|
| 1 | Naples-Marco Island, FL | $35,380 | 103.2 | 6,830 | 1.57× |
| 2 | North Port-Bradenton-Sarasota, FL | $35,160 | 102.4 | 13,420 | 1.58× |
| 3 | Cape Coral-Fort Myers, FL | $34,650 | 102.3 | 12,220 | 1.60× |
| 4 | Jacksonville, FL | $34,360 | 99.5 | 22,390 | 1.17× |
| 5 | Miami-Fort Lauderdale-West Palm Beach, FL | $34,330 | 114.2 | 91,370 | 1.29× |
| 6 | Punta Gorda, FL | $34,290 | 100.5 | 2,720 | 1.89× |
| 7 | Wildwood-The Villages, FL | $34,290 | 85.4 | 1,400 | 1.36× |
| 8 | Port St. Lucie, FL | $34,020 | 100.2 | 6,210 | 1.45× |
| 9 | Crestview-Fort Walton Beach-Destin, FL | $33,920 | 97.0 | 5,760 | 1.84× |
| 10 | Tampa-St. Petersburg-Clearwater, FL | $33,790 | 100.9 | 45,130 | 1.24× |
| 11 | Sebastian-Vero Beach-West Vero Corridor, FL | $33,450 | 98.3 | 2,500 | 1.73× |
| 12 | Palm Bay-Melbourne-Titusville, FL | $33,430 | 100.0 | 7,670 | 1.25× |
| 13 | Deltona-Daytona Beach-Ormond Beach, FL | $33,370 | 99.4 | 8,780 | 1.59× |
| 14 | Orlando-Kissimmee-Sanford, FL | $32,290 | 101.4 | 49,970 | 1.41× |
| 15 | Panama City-Panama City Beach, FL | $32,290 | 97.3 | 3,490 | 1.54× |
| 16 | Pensacola-Ferry Pass-Brent, FL | $31,870 | 97.7 | 6,720 | 1.41× |
| 17 | Gainesville, FL | $31,830 | 96.7 | 4,220 | 1.10× |
| 18 | Lakeland-Winter Haven, FL | $31,820 | 97.1 | 8,220 | 1.24× |
| 19 | Homosassa Springs, FL | $31,240 | 93.5 | 1,490 | 1.67× |
| 20 | Sebring, FL | $31,200 | 92.5 | 1,150 | 1.62× |
| 21 | Ocala, FL | $31,090 | 95.2 | 4,430 | 1.46× |
| 22 | Tallahassee, FL | $30,330 | 93.9 | 5,130 | 1.10× |
Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. Metro areas where retail salespersons wages are suppressed by BLS for confidentiality are omitted.
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