Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary in Wisconsin
SOC 41-3091 · BLS OEWS May 2025
How local pay compares
After local prices: the $64,020 median has purchasing power comparable to about $68,038 nationally. Wisconsin's BEA regional price parity is 94.1 (2024).
What the local range looks like
The wash spans the 10th to 90th percentile, the darker section is the middle half, and the tick is the median for Wisconsin.
Getting in
- Typical education to enter
- High school diploma or equivalent
- Related work experience
- None
- On-the-job training
- Moderate-term on-the-job training
Narrow to a metro in Wisconsin
Every linked area below has a published estimate for sales representatives of services, except advertising, insurance, financial services, and travel. Missing areas were withheld by BLS rather than measured at zero.
The median wage as published, before local prices are taken into account.
| # | Metro area | Median | Cost of living | Employed | Concentrationvs. national |
|---|---|---|---|---|---|
| 1 | Minneapolis-St. Paul-Bloomington, MN-WI | $77,120 | 104.8 | 14,070 | 0.89× |
| 2 | Madison, WI | $65,840 | 97.3 | 4,060 | 1.23× |
| 3 | Sheboygan, WI | $65,620 | 94.0 | 240 | 0.50× |
| 4 | Milwaukee-Waukesha, WI | $64,890 | 96.9 | 6,830 | 1.03× |
| 5 | Kenosha, WI | $64,360 | 101.1 | 410 | 0.67× |
| 6 | Green Bay, WI | $64,160 | 93.1 | 1,390 | 0.98× |
| 7 | Fond du Lac, WI | $63,990 | 91.6 | 280 | 0.78× |
| 8 | Racine-Mount Pleasant, WI | $63,730 | 96.0 | 480 | 0.78× |
| 9 | Janesville-Beloit, WI | $63,140 | 93.7 | 360 | 0.63× |
| 10 | Appleton, WI | $62,840 | 92.4 | 1,010 | 1.01× |
| 11 | Duluth, MN-WI | $61,710 | 88.8 | 520 | 0.51× |
| 12 | La Crosse-Onalaska, WI-MN | $61,430 | 91.8 | 620 | 0.91× |
| 13 | Oshkosh-Neenah, WI | $60,410 | 92.9 | 570 | 0.75× |
| 14 | Eau Claire, WI | $60,320 | 92.8 | 580 | 0.84× |
| 15 | Wausau, WI | $59,450 | 92.7 | 350 | 0.62× |
Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. Metro areas where sales representatives of services, except advertising, insurance, financial services, and travel wages are suppressed by BLS for confidentiality are omitted.
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