Personal Financial Advisors salary in California
SOC 13-2052 · BLS OEWS May 2025
How local pay compares
After local prices: the $130,330 median has purchasing power comparable to about $117,711 nationally. California's BEA regional price parity is 110.7 (2024).
What the local range looks like
The wash spans the 10th to 90th percentile, the darker section is the middle half, and the tick is the median for California.
Getting in
- Typical education to enter
- Bachelor's degree
- Related work experience
- None
- On-the-job training
- Long-term on-the-job training
Narrow to a metro in California
Every linked area below has a published estimate for personal financial advisors. Missing areas were withheld by BLS rather than measured at zero.
The median wage as published, before local prices are taken into account.
| # | Metro area | Median | Cost of living | Employed | Concentrationvs. national |
|---|---|---|---|---|---|
| 1 | San Francisco-Oakland-Fremont, CA | $160,610 | 115.6 | 7,130 | 1.75× |
| 2 | San Jose-Sunnyvale-Santa Clara, CA | $136,820 | 110.4 | 1,530 | 0.78× |
| 3 | San Diego-Chula Vista-Carlsbad, CA | $130,330 | 111.9 | 3,010 | 1.14× |
| 4 | Sacramento-Roseville-Folsom, CA | $127,950 | 106.7 | 1,260 | 0.68× |
| 5 | Napa, CA | $127,240 | 112.6 | 100 | 0.75× |
| 6 | Los Angeles-Long Beach-Anaheim, CA | $124,490 | 113.6 | 13,980 | 1.30× |
| 7 | Santa Maria-Santa Barbara, CA | $124,380 | 108.8 | 210 | 0.62× |
| 8 | Visalia, CA | $123,920 | 99.8 | 80 | 0.26× |
| 9 | Santa Cruz-Watsonville, CA | $122,170 | 109.9 | 80 | 0.46× |
| 10 | Vallejo, CA | $120,470 | 108.5 | 70 | 0.30× |
| 11 | Bakersfield-Delano, CA | $111,580 | 100.9 | 80 | 0.14× |
| 12 | Modesto, CA | $105,080 | 104.1 | 110 | 0.34× |
| 13 | Salinas, CA | $104,430 | 109.0 | 110 | 0.33× |
| 14 | Santa Rosa-Petaluma, CA | $103,680 | 107.8 | 190 | 0.53× |
| 15 | Fresno, CA | $100,240 | 102.2 | 200 | 0.25× |
| 16 | Oxnard-Thousand Oaks-Ventura, CA | $98,260 | 110.5 | 390 | 0.70× |
| 17 | Riverside-San Bernardino-Ontario, CA | $96,100 | 106.4 | 830 | 0.28× |
| 18 | Stockton-Lodi, CA | $95,840 | 105.1 | 110 | 0.21× |
| 19 | Redding, CA | $93,680 | 100.7 | 50 | 0.38× |
| 20 | San Luis Obispo-Paso Robles, CA | $91,340 | 108.6 | 120 | 0.56× |
| 21 | Chico, CA | $88,600 | 101.2 | 60 | 0.41× |
Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. Metro areas where personal financial advisors wages are suppressed by BLS for confidentiality are omitted.
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