Market Research Analysts and Marketing Specialists salary in Santa Rosa-Petaluma, CA
SOC 13-1161 · BLS OEWS May 2025
How local pay compares
State-level comparison: California ($94,700). Metro estimates cover the whole labor market, including portions that cross state lines.
After local prices: the $78,810 median has purchasing power comparable to about $73,118 nationally. Santa Rosa-Petaluma, CA's BEA regional price parity is 107.8 (2024).
What the local range looks like
The wash spans the 10th to 90th percentile, the darker section is the middle half, and the tick is the median for Santa Rosa-Petaluma, CA.
Getting in
- Typical education to enter
- Bachelor's degree
- Related work experience
- None
- On-the-job training
- None
Compare other metro areas
Every linked area below has a published estimate for market research analysts and marketing specialists. Missing areas were withheld by BLS rather than measured at zero.
The median wage as published, before local prices are taken into account.
| # | Metro area | Median | Cost of living | Employed | Concentrationvs. national |
|---|---|---|---|---|---|
| 1 | San Jose-Sunnyvale-Santa Clara, CA | $141,960 | 110.4 | 12,710 | 1.94× |
| 2 | San Francisco-Oakland-Fremont, CA | $123,250 | 115.6 | 24,120 | 1.76× |
| 3 | Los Angeles-Long Beach-Anaheim, CA | $82,990 | 113.6 | 39,390 | 1.09× |
| 4 | Napa, CA | $81,440 | 112.6 | 390 | 0.87× |
| 5 | Oxnard-Thousand Oaks-Ventura, CA | $80,100 | 110.5 | 1,570 | 0.84× |
| 6 | Santa Maria-Santa Barbara, CA | $79,710 | 108.8 | 960 | 0.82× |
| 7 | San Diego-Chula Vista-Carlsbad, CA | $79,440 | 111.9 | — | — |
| 8 | Santa Cruz-Watsonville, CA | $78,880 | 109.9 | 440 | 0.77× |
| 9 | Sacramento-Roseville-Folsom, CA | $78,630 | 106.7 | 4,470 | 0.71× |
| 10 | Stockton-Lodi, CA | $73,650 | 105.1 | 730 | 0.44× |
| 11 | Vallejo, CA | $73,470 | 108.5 | 370 | 0.45× |
| 12 | Modesto, CA | $71,600 | 104.1 | 580 | 0.52× |
Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. Metro areas where market research analysts and marketing specialists wages are suppressed by BLS for confidentiality are omitted.
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