Marketing Managers salary

SOC 11-2021 · BLS OEWS May 2025

Median

$166,790

per year, nationally

Middle half

$123,020–$216,410

25th to 75th percentile

Employed

395,240

in the U.S.

Growth 2024–34

+6.6%

34,300 openings/yr

What the range looks like

A single median hides most of what a job pays. The bar below is the full national range: the wash spans the 10th to 90th percentile, the solid bar is the middle half, and the tick is the median.

$90,260$293,610

10th: $90,260
25th: $123,020
Median: $166,790
75th: $216,410
90th: $293,610

Getting in

Typical education to enter: Bachelor's degree
Related work experience: 5 years or more
On-the-job training: None

Entry requirements describe what is typical, not mandatory. Source: BLS Employment Projections, 2024–34.

Where marketing managers earn the most

Nominal pay and pay adjusted for local prices rank states differently — a high-wage state with high costs can be worse off in real terms than a middling one. Switch between the two below.

The median wage as published, before local prices are taken into account.

#	State	Median	Cost of living	Employed	Concentrationvs. national
1	Massachusetts	$212,020	105.8	14,270	1.54×
2	California	$193,620	110.7	54,660	1.18×
3	Virginia	$187,820	101.1	6,890	0.66×
4	Colorado	$182,730	103.1	6,010	0.82×
5	New York	$181,200	107.9	54,000	2.19×
6	New Jersey	$180,040	108.8	13,510	1.24×
7	District of Columbia	$177,170	109.9	3,470	1.95×
8	Minnesota	$173,300	98.6	8,500	1.13×
9	Washington	$172,270	107.0	8,880	0.98×
10	Connecticut	$169,240	103.6	5,800	1.34×
11	South Dakota	$167,750	88.6	220	0.19×
12	Montana	$165,580	94.6	—	—
13	North Carolina	$165,480	94.3	10,790	0.86×
14	Illinois	$162,860	100.0	21,140	1.36×
15	Wyoming	$161,580	92.7	100	0.14×
16	Oregon	$161,560	103.4	4,960	0.99×
17	Georgia	$160,760	96.3	8,510	0.69×
18	Kansas	$154,510	90.1	1,570	0.43×
19	Maryland	$154,160	105.0	6,510	0.93×
20	Pennsylvania	$150,810	97.6	13,840	0.90×
21	Texas	$147,880	97.1	44,680	1.25×
22	South Carolina	$143,290	93.7	3,760	0.64×
23	New Hampshire	$143,280	104.2	1,460	0.84×
24	Florida	$142,620	103.4	24,820	0.98×
25	Idaho	$142,090	95.5	1,320	0.61×
26	Utah	$139,830	98.9	6,100	1.38×
27	Michigan	$138,510	96.2	6,620	0.59×
28	Arkansas	$136,520	86.9	1,860	0.56×
29	Indiana	$136,260	93.3	3,350	0.41×
30	Maine	$135,380	97.0	1,320	0.81×
31	Wisconsin	$133,600	94.1	4,890	0.65×
32	Ohio	$132,330	92.8	10,620	0.75×
33	Arizona	$132,220	100.7	4,870	0.59×
34	Tennessee	$131,990	91.9	7,730	0.93×
35	Iowa	$131,120	87.8	2,210	0.56×
36	Missouri	$130,550	90.8	6,550	0.88×
37	Kentucky	$128,930	90.2	1,930	0.38×
38	Oklahoma	$126,920	87.8	1,420	0.33×
39	North Dakota	$125,580	89.0	180	0.16×
40	New Mexico	$122,980	92.2	800	0.36×
41	Louisiana	$120,650	88.2	940	0.19×
42	Alabama	$120,160	88.8	1,540	0.29×
43	Hawaii	$117,770	110.0	570	0.36×
44	Alaska	$116,270	102.4	240	0.29×
45	Nebraska	$110,570	90.1	1,910	0.73×
46	Nevada	$107,550	100.0	3,430	0.87×
47	Mississippi	$100,940	87.0	770	0.26×
48	West Virginia	$98,750	89.5	300	0.17×

Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. States where marketing managers wages are suppressed by BLS for confidentiality are omitted.

Best paying metro areas for marketing managers

The 40 highest-paying metros with a published estimate. BLS suppresses roughly half of all occupation-by-metro cells, so a metro absent here has no local figure rather than a low one.

The median wage as published, before local prices are taken into account.

#	Metro area	Median	Cost of living	Employed	Concentrationvs. national
1	San Jose-Sunnyvale-Santa Clara, CA	$231,370	110.4	7,300	2.53×
2	San Francisco-Oakland-Fremont, CA	$220,480	115.6	11,170	1.85×
3	Boston-Cambridge-Newton, MA-NH	$213,910	108.3	11,940	1.74×
4	Billings, MT	$212,760	93.5	160	0.68×
5	Trenton-Princeton, NJ	$208,440	103.2	1,250	2.04×
6	Topeka, KS	$205,310	88.8	190	0.63×
7	Boulder, CO	$199,570	105.2	630	1.29×
8	Worcester, MA	$199,280	102.5	590	0.67×
9	New York-Newark-Jersey City, NY-NJ	$192,840	112.6	54,730	2.27×
10	Greeley, CO	$190,410	100.2	100	0.34×
11	Fort Collins-Loveland, CO	$189,690	101.1	250	0.59×
12	Cheyenne, WY	$183,540	96.5	30	0.27×
13	Dover, DE	$182,640	97.5	50	0.31×
14	Denver-Aurora-Centennial, CO	$182,470	105.8	4,220	1.03×
15	Washington-Arlington-Alexandria, DC-VA-MD-WV	$181,260	108.9	8,900	1.12×
16	Springfield, MA	$181,070	96.1	290	0.56×
17	Great Falls, MT	$177,930	96.8	—	—
18	Seattle-Tacoma-Bellevue, WA	$175,850	111.1	6,720	1.27×
19	Rochester, MN	$175,280	90.8	120	0.40×
20	Fayetteville-Springdale-Rogers, AR	$175,260	91.4	810	1.16×
21	Durham-Chapel Hill, NC	$175,160	97.6	1,230	1.41×
22	San Diego-Chula Vista-Carlsbad, CA	$174,840	111.9	3,790	0.97×
23	Richmond, VA	$174,130	97.9	1,090	0.65×
24	Minneapolis-St. Paul-Bloomington, MN-WI	$173,040	104.8	6,480	1.31×
25	Portland-Vancouver-Hillsboro, OR-WA	$172,610	105.4	4,050	1.32×
26	Colorado Springs, CO	$172,210	100.7	430	0.54×
27	Los Angeles-Long Beach-Anaheim, CA	$171,900	113.6	18,550	1.16×
28	Pittsfield, MA	$171,620	95.1	80	0.54×
29	Santa Maria-Santa Barbara, CA	$170,920	108.8	340	0.67×
30	Oxnard-Thousand Oaks-Ventura, CA	$169,540	110.5	620	0.75×
31	Bridgeport-Stamford-Danbury, CT	$169,240	106.9	2,150	2.10×
32	Santa Cruz-Watsonville, CA	$168,980	109.9	150	0.61×
33	Raleigh-Cary, NC	$167,640	98.2	2,390	1.27×
34	Ithaca, NY	$167,480	103.3	70	0.61×
35	Olympia-Lacey-Tumwater, WA	$166,790	103.7	180	0.54×
36	Columbus, IN	$166,610	93.0	40	0.35×
37	Philadelphia-Camden-Wilmington, PA-NJ-DE-MD	$166,310	102.6	8,270	1.12×
38	Charlotte-Concord-Gastonia, NC-SC	$166,200	97.3	3,830	1.11×
39	Charlottesville, VA	$165,980	99.1	120	0.42×
40	Chicago-Naperville-Elgin, IL-IN	$165,340	103.6	17,400	1.52×

Cost of living is the BEA regional price parity for all items, where 100 is the national average. Concentration is the BLS location quotient: how much more of the local workforce does this job than the national average, so 2.00× means twice the national share. It is often the reason wages differ — a place that concentrates an occupation has the employers and the competition for it. Metro areas where marketing managers wages are suppressed by BLS for confidentiality are omitted.

Similar occupations

Other jobs in the same field, with what each pays nationally.

Sales Managers$148,270
Public Relations Managers$146,910
Fundraising Managers$125,470
Advertising and Promotions Managers$133,660