High paying sales jobs in Santa Rosa-Petaluma, CA

Every sales occupation below is ranked by its median annual wage in Santa Rosa-Petaluma, CA. Read the percentile range, not just the median: the gap between the 10th and 90th inside a single sales job is usually wider than the gap between two different ones, so where you land in a field matters more than which field you pick.

Cost of living: prices in Santa Rosa-Petaluma, CA run 7.8% above the national average (2024), so a Santa Rosa-Petaluma, CA salary is worth about 0.93× its face value in national terms. That scales every wage here by the same factor — it changes what the numbers mean, not their order.

Local wage estimates are suppressed more often than state ones — BLS withholds any figure too few local employers report — so an occupation missing here simply has no published local estimate.

Wages: BLS OEWS, May 2025 · Cost of living: BEA regional price parities, 2024

Find sales jobs in Santa Rosa-Petaluma, CA

OccupationMedian, Santa Rosa-Petaluma, CA · Employed

1Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products$131,890
Bachelor's degree
$81,060 – $214,52090
2First-Line Supervisors of Non-Retail Sales Workers$82,510
High school diploma or equivalent
$56,130 – $132,100300
3Insurance Sales Agents$79,680
High school diploma or equivalent
$41,280 – $177,030440
4Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$79,350
High school diploma or equivalent
$48,270 – $153,8601,840
5Securities, Commodities, and Financial Services Sales Agents$72,490
Bachelor's degree
$52,890 – $158,170590
6Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$66,890
High school diploma or equivalent
$42,960 – $126,8101,330
7First-Line Supervisors of Retail Sales Workers$58,190
High school diploma or equivalent
$40,770 – $78,2001,630
8Sales and Related Workers, All Other$57,140
High school diploma or equivalent
$40,290 – $96,220300
9Parts Salespersons$48,410
No formal educational credential
$38,330 – $74,870320
10Counter and Rental Clerks$45,780
No formal educational credential
$37,410 – $72,950860
11Demonstrators and Product Promoters$45,540
No formal educational credential
$34,320 – $60,5801,250
12Retail Salespersons$39,570
No formal educational credential
$37,110 – $55,2605,720
13Cashiers$38,440
No formal educational credential
$36,820 – $54,1805,030

Bars run from the 10th to the 90th percentile; the middle half is shaded darker, and the tick is the median.

#	Occupation	MedianSanta Rosa-Petaluma, CA	10th–90th percentilemiddle half shaded darker	Employed
1	Sales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsBachelor's degree	$131,890	$81,060 – $214,520	90
2	First-Line Supervisors of Non-Retail Sales WorkersHigh school diploma or equivalent	$82,510	$56,130 – $132,100	300
3	Insurance Sales AgentsHigh school diploma or equivalent	$79,680	$41,280 – $177,030	440
4	Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsHigh school diploma or equivalent	$79,350	$48,270 – $153,860	1,840
5	Securities, Commodities, and Financial Services Sales AgentsBachelor's degree	$72,490	$52,890 – $158,170	590
6	Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelHigh school diploma or equivalent	$66,890	$42,960 – $126,810	1,330
7	First-Line Supervisors of Retail Sales WorkersHigh school diploma or equivalent	$58,190	$40,770 – $78,200	1,630
8	Sales and Related Workers, All OtherHigh school diploma or equivalent	$57,140	$40,290 – $96,220	300
9	Parts SalespersonsNo formal educational credential	$48,410	$38,330 – $74,870	320
10	Counter and Rental ClerksNo formal educational credential	$45,780	$37,410 – $72,950	860
11	Demonstrators and Product PromotersNo formal educational credential	$45,540	$34,320 – $60,580	1,250
12	Retail SalespersonsNo formal educational credential	$39,570	$37,110 – $55,260	5,720
13	CashiersNo formal educational credential	$38,440	$36,820 – $54,180	5,030

Ranked among the occupations common enough to employ roughly one in every three thousand workers in Santa Rosa-Petaluma, CA. The rarer ones are real jobs — but a 1,190-person occupation at the top of a list answers a different question than the one most readers are asking.

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The same fields, narrowed to what you can enter without one. Fields missing here have too few such occupations in Santa Rosa-Petaluma, CA to rank honestly.

High paying sales jobs in Santa Rosa-Petaluma, CA

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